There has never, in all of human history, been a message that would be most effectively communicated by use of a Papyrus font. Never. There has never been a company, dog show, knitting party, art exhibition or rock collectors’ regional meeting that was best served by communicating visually with Papyrus.
There is simply no such thing as “the right moment” for Papyrus.
So when a person uses Papyrus for their storefront signage, I immediately understand that the store owner possesses disdain for customers and passers-by, alike. Why else would they inflict Papyrus on the people? Clearly the decision-maker has at least a subconscious desire to be unemployed.
When it comes to the church world, the matter becomes all the more serious. You’re supposed to be serving a holy God. You’re meant to be Jesus’ hands and feet in this world. And the best you can do – on your website, print material, and signage – is Papyrus? Really? What about everything Jesus taught you about loving your neighbor?
Papyrus is the plank you’re shoving into all of our eyes.
Maybe the capital-C Church can gather ecumenically for a council to resolve this matter. It would be bigger than Nicea. Better than Laodicea.
The Council of Helvetica.
