This post goes out to every magazine, band, church, or business that has decided over the past year that the above font (in its four or five variations) is basically the best thing to ever happen. Yes, it’s true that this is, in fact, a fairly clever, thought-out font design. I can look at it and immediately contextualize the exact audience to which it’s meant to speak. When used sparingly, it’s a font worth having in the folder.
But you wouldn’t let it fulfill its destiny as a font of occasion, would you, Mr. Overzealous Font User? No, you were so excited about this thing that you decided to use it for every website, ad, article heading, branding and signage that you could get your hands on.
In doing so, you ruined it for the rest of us. You turned “augment” into “novelty.” It was going to happen sooner or later, but gosh did you expedite the shelf-life of hip on this one.

